One of the factors that can impact business success is how much exposure the company gets. A company might have a terrific product or an innovative service that serves a niche market. However, if it does not generate enough publicity, or if no one recognizes the brand, the product or service will not survive. Marketing studies have shown that when a person sees a logo or brand repeatedly, the logo will start to imprint in the person’s mind, and he will start to remember and recognize it. Placing your logo on a pen is a great way to promote your company. Here’s how custom logo pens can help boost your business.
Pens are something that everyone uses at one time or another. It is small, portable, and highly useful. If you participate in trade shows and put pens on the table as giveaways, people will usually take one. They might not use the pen at the moment, but it is likely that they will use the pen in the near future. If you give away high quality pens, they will likely keep it around longer. The more often they use it, the more times they will see your logo, and they will start to recognize your logo more easily. That increases your brand exposure.
If you run an office where you receive clients, keeping custom logo pens around can make a good impression on the client. It adds a non-verbal layer of professionalism to your business. For your business executives, you can even place your logo and business phone number on fancier pens. Give one of these to your major clients as a token of your business relationship.
You can find a wide range of pens that can be customized with your logo. Before you buy, you should think about what these pens will be used for. If you are planning a massive giveaway during a multi-day trade show, you need to balance the quantity you need with the quality of the pen in order to stay within your budget. If you are following up on leads for potential clients, and you are sending out information packets, you might want to include a high quality, attractive pen with your logo and phone number on it along with the information material. If the pen looks nice, the potential client will keep it around to use, and he will be carrying your brand around.
You can have pens printed for a special occasion. For example, if your company is celebrating an anniversary, what better way to mark the celebration than with an attractive customized pen for each of your employees? When they use their pens on the job, they will use it with pride.
You can give out customized pens on other occasions like community events, job fairs, company tours, and other venues. It is an economical way to spread the word about your brand. Market research reports say that people tend to keep pens around for about six months on the average. So, that’s one marketing investment that has lasting power. Therefore, next time you are brainstorming about how to build up your brand recognition, consider custom logo pens.